Nira Onsen & Wellness Resort

Executive Unit Manager Portal

A sanctuary of tranquil Japanese mineral onsen healing blended with luxury hospitality. Comprehensive operational management dashboard, strategic frameworks, and performance monitoring by Willy Permana.

Target Occupancy

78.5%

+4.2% vs last mo.

Gross Operating Profit

IDR 840M

GOP Margin 34%

Guest Satisfaction

4.8 / 5.0

Based on 320 reviews

Onsen Water Compliance

100%

ISO & Health Standard

Revenue Stream Distribution

Monthly Average

Luxury Villas & Suites (Rooms) 45%

Natural Onsen Baths & Public Soak 25%

Wellness Spa & Holistic Treatments 18%

Healthy F&B (Restaurant, Cafe, Tea House) 12%

Utility & Onsen Boiler Optimization

Energy Savings

Solar Hybrid

-28%

Boiler Gas Usage

Smart Sensor

-15%

Electricity Cost

Water Recirc.

92%

Filtration Efficiency

Unit Manager Note: Automated thermal sensors ensure pristine 41°C mineral water temperatures while optimizing energy consumption across all 12 private and public onsen pools.

Synergy & Campaign Matrix

90-Day Marketing Strategy & Unit Manager Collaboration

Operational & Marketing Sync

Timeline	Marketing Initiative	Unit Manager Operational Support	Target / Output
Wks 1–2	KOL & Media Familiarization: Invite micro-influencers for staycation & OTA profile optimization.	Prepare VIP treatment, instruct front office & spa for flawless service to trigger organic 5-star reviews.	10+ Google/OTA reviews, 5 KOL stories
Wks 3–4	Weekday Escape Campaign: Meta Ads targeting regional urban professionals & remote workers.	Ensure weekday onsen staffing readiness and control promo pricing to maintain healthy profit margins.	Weekday occupancy 40-50%
Wks 5–6	Corporate & Community Outreach: B2B wellness proposals for HRDs, automotive/golf clubs, and event planners.	Prepare private meeting/onsen zones for groups while safeguarding serenity for regular guests.	3+ corporate contracts/mo
Wks 7–8	Thematic Bundling: Launch "Weekend Wellness Retreat" & "Afternoon Tea & Soak" packages.	Coordinate with F&B Manager on healthy menu standards and monitor speed of service during rush hours.	+25% bundling sales
Wks 9–10	Loyalty & Referral Program: Membership launch and retargeting ads for past website visitors.	Instruct Front Office to actively pitch membership upon check-out and integrate guest CRM data.	Repeat guest rate 15-20%
Wks 11–12	Joint Evaluation & Pivot: Monthly review of campaign ROI and budget reallocation.	Present transparent operational data (utilization, COGS, satisfaction scores) for Q2 planning.	90-day performance report approved